The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date.

Roblox, the popular online gaming platform, has introduced a new feature that allows players to customize their avatars with facial capture animations.

ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is designed and ...