Success breeds many things, even if it’s not exactly the best of things. For example, when a video game, a TV show, or even a big-screen movie has massive success in their field, the first thing that ...
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Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans
Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...
Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive. The ...
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