As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?

This article first appeared on July 21, 2011. Just Do It. Life’s Good. Think Different. The chocolate melts in your mouth, not in your hand. If you can name the brands associated with all of these ...

Do you think a little differently? Are you a master of playing with words? If so, you have a golden opportunity. The ...

The humble tagline is in demand again. In the past year, my teammates and I have seen the tagline’s resurgence in RFPs across ...

In 1988, Nike and Reebok had roughly the same market share. Both brands had new campaign lines coming out. Nike was about to unleash “Just Do It” for the first time, while Reebok was rolling out ...

Gen Z isn’t just following slogans, they’re rewriting them. By turning ‘Just Do It’ into ‘Why Do It?’, they’ve made a classic tagline a reflection of curiosity, purpose, and a generation that ...