Not happy with the Google Analytics interface? We show you how to use a programming language like R to bypass Google Analytics and retrieve the data you want.

In this guide, we will focus on retrieving Apple Inc.'s historical earnings data and conducting further analysis using Benzinga’s Earnings API.

Another methodology is to consider data integration, data streaming, ETL (extraction, transformation, and loading), or other data prep platforms.

The only alternative to ETL is manual data entry — which can take literal months, even with an enterprise amount of manpower.