From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Film studios and movie theaters have faced hurdles in recent years including the Hollywood strikes, the COVID-19 pandemic and the rise of streaming services such as Netflix and Amazon Prime Video.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.