How to Use the Google Analytics Event Tracking Report Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users ...

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.

But today, I want to take a look at a more specific application of Google Analytic data – tracking off-site clicks from your website as goals.

The provider of custom automotive websites and digital marketing has published a blog post that outlines how dealerships can set up website conversion tracking using Google Analytics 4. The guide ...

Before you add event tracking to your pages, confirm that Google Analytics is correctly tracking the pages where you'll be adding the event tracking code. Most affiliate programs offer their own ...

Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.