Add a personal Google Analytics tracking ID To start, you’ll need to sign up for a Google Analytics account.

Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

Follow the instructions carefully to ensure you create a Universal Analytics property, not a Google Analytics 4 property. Once your property is set up, locate your tracking ID.

How to Use the Google Analytics Event Tracking Report Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users ...

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.

But today, I want to take a look at a more specific application of Google Analytic data – tracking off-site clicks from your website as goals.

The Engagement report has two parts: Visit Duration and Page Depth. These reports can help you profile good customer's actions, which can help you target more customers of a similar nature and turn ...

Before you add event tracking to your pages, confirm that Google Analytics is correctly tracking the pages where you'll be adding the event tracking code. Most affiliate programs offer their own ...