This paper demonstrates how meta-analysis can be combined with structural equation modeling (MASEM) to address new questions in strategic management research. We review this integration, describe its ...

Meta-Analytic Structural Equation Modeling (MASEM) represents a powerful and integrative statistical framework that combines the rigour of meta-analysis with the complexity of structural equation ...

Journal of Marketing Theory and Practice, Vol. 16, No. 4, Structural Equation Modeling (Fall, 2008), pp. 279-285 (7 pages) This paper takes an objective look at how papers using structural equation ...