Customizing the avatar with different accessories, clothing, and other items is a large part of the Roblox experience.

Mexican restaurant chain Chipotle is taking its annual “Boorito” Halloween event into the metaverse opening the first virtual Roblox storefront.

Chipotle is giving away $1 million worth of free food on Monday, in honor of Cinco de Mayo. The brand announced its “Ingredient Quest” gaming experience on Roblox in a press release Tuesday.