The final week of October announced itself to the Roblox Vans World community by kicking off a special Halloween event.

Roblox Vans World is a Halloween event introduced by Vans in 2021. Players can create their own Vans shoes, customize them accordingly and show off their creativity to the world.

Vans World is the latest way Roblox has become a marketing platform to help companies reach 46 million kids a day.

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date.