NIKELAND is the result of a collaboration between Roblox and Nike, who have come together to create a virtual world where gamers can play sports while wearing Nike apparel.

Nike’s throwing their brand around in Roblox now with the introduction of their very own Roblox game, Nikeland. In celebration of their collaboration, players hopping into Nikeland can get their ...

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue.