Nikeland is an ongoing Roblox experience by sports giant Nike. Released in 2021, this game has received a myriad of updates well after its initial event run.

NIKELAND is the result of a collaboration between Roblox and Nike, who have come together to create a virtual world where gamers can play sports while wearing Nike apparel.

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The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.