Nikeland is an ongoing Roblox experience by sports giant Nike. Released in 2021, this game has received a myriad of updates well after its initial event run.

Players can participate in car races and customize their supercars in Roblox NASCAR Speed Hub. Additionally, they must win races to climb the game's global leaderboards.

Players will be able to outfit their characters in digital versions of Nike products like Air Max sneakers. The Nikeland website is promoting exclusive items like caps and backpacks.

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.