How to Develop Your PPC Strategy A successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.

Learn how to establish and maintain criteria for scalable PPC agency growth.

How a PPC Audit Can Improve Your Search Marketing Ad Conversions If your paid ads aren’t providing the desired conversions, a PPC audit may be necessary.

Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.

How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps This vital research document helps you do more of what works and identify any weak spots. Running competitive ...

First published in 2010, PPC Academy is a complete guide to getting started in pay-per-click (PPC) based search advertising, covering a wide range of paid search tips, tools and tactics. a Due to ...

Five ways you can evaluate your PPC agency- even if you don't have access to your campaigns.

PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.