The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date.

Announced during its developer's conference, Roblox unveiled "Roblox Connect," enabling users to engage in voice calls through avatars in a shared digital environment.

Participants had to have experience with metaverse platforms like Roblox and ZEPETO. The survey included screening questions and visual elements specific to Chinese metaverse platforms.