Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. With more than 2 billion users, it’s obvious that business owners should be aware of the ...

In conversion rate optimization (CRO), Web accessibility standards are the secret sauce behind truly inclusive, user-friendly digital experiences. Far from being merely a technical requirement, legal ...

Pam Perino, digital content operations and development manager at Ghirardelli Chocolate Company, shares how using an artificial intelligence software to help select, order and modify images increases ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

For years, email marketing reigned as the primary form of digital engagement, but as people live in a world where an overwhelming inbox has become a standard practice, it's clear new opportunities are ...

In SEO, there’s an even more important one – ABT, or “always be testing.” The more you test your theories about what works for your users, the more you’ll learn new strategies to optimize and improve ...