In this episode, David Rowlands spoke with David McGuire, creative director at Radix Communications, copywriting trainer for B2B Marketing, and all around copywriting wizard. David explains how to ...

The Mad Men era may be behind us, but the art of copywriting is alive and well. And we're not just talking about ad agencies. Still bootstrapped and getting your business off the ground? You'll ...

The difference between an underperforming campaign and a record-breaking one? It's often down to the precision of your copywriting process. Conversion-focused copywriting is about using ...