A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

Gamefam announced its Super Bowl LVIII event it built in partnership with the NFL last week. Here's how the game works within Roblox.

As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.

Use Roblox SpongeBob Simulator codes to grab all the freebies and make your mission of saving Bikini Bottom a breeze!

Roblox has become a popular platform for brands looking to advertise to a younger generation, with brands like Chipotle, Nerf, and more releasing experiences and games within Roblox.