Netflix is experimenting with AI-powered advertising that mirrors the visual tone and storytelling style of its original content. For brands, this offering presents a new frontier: less intrusive, ...

ITV, the UK’s largest commercial broadcaster, and Magnite announce a new partnership. ITV is leveraging Magnite’s streamr.ai ...

A Responsive Search Ad, or RSA, is the default ad type for Google Search campaigns. When you create an RSA, you must provide ...

As artificial intelligence ruins the economy and takes over the world, Google is quietly working to change the advertising game in a mind-bending way. As Semafor reports, AI has so utterly altered the ...

For all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves. But the Advertising ...

Subscriptions are in the works, but Bluesky's 25-person team has a lot on its plate as it tries to foster a community where 'you get to choose what kind of timeline you're on,' says CEO Jay Graber.