If you’re like many entrepreneurs, you likely struggle to get enough return from your ad spend. The tricky part is that ads can get expensive very quickly, and there’s an endless amount of ideas and ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

As Dan Wieden, co-founder of ad agency Wieden+Kennedy, said in a blog post, “It’s been the same since people gathered around the campfire to hear a story. Are you a good storyteller or a bad ...

CTV, one of 2025’s projected fastest-growing channels, offers just about all of linear TV’s storytelling benefits, with digital targeting precision layered in. That is a whole lot of advertising ...

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. While the AI model is not ...

A Responsive Search Ad, or RSA, is the default ad type for Google Search campaigns. When you create an RSA, you must provide three things: Final URL: The landing page where you want users to go after ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...

Earlier this week, Google announced that it had begun using so-called behavioral targeting, meaning that it tracks your interests, stores that information in a cookie, then sends you ads based on your ...

How can social-media platforms make it easier for users to control the ads they see? A new study offers some answers. The study looks at different ways of helping users locate ad-settings tools, ...