As the name suggests, these are video ads that users can opt to watch in order to receive an in-game reward, something Roblox is calling "immersive advertising." ...

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.

Whether you've created an addictive game or an organizational tool, how you plan to successfully monetize your app should be given just as much consideration as creating a user-friendly platform.