Finally, viral loops can lead to exponential growth. Unlike traditional marketing methods, which tend to produce linear growth, a successful viral loop can result in explosive growth.

Breakbeat loops have been used in many areas of electronic music, most prominently jungle and drum & bass. But this versatile drum loop can also be found in various forms of techno. Here’s how to ...

Fast forward to 2012, and the Consumer Decision Journey has evolved into a Social Loyalty Loop with vast touch points. Brands are building social campaign experiences that spread from one brand ...