Good packaging is an essential feature of a successful product. Proper packaging influences consumer behavior significantly and is more effective than traditional advertising at setting a brand apart ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

The packaging industry plays a pivotal role in product protection, consumer convenience, and, more recently, in environmental ...

Wheeling, Ill. — In today's market, packaging design for blow molding is entering a new era, according to David Heisner, industrial design senior manager at Graham Packaging. More elements of design ...