But did you know that Roblox games can generate real-world money? The stories differ from one developer to the next, but it is possible to make a living with virtual-world money.

Zander Brumbaugh discovered Roblox when he was 12. Quickly, he went from playing on the platform to creating his own user-generated content and games. “The games I self-developed have garnered ...

To date, developers have made 29 million games. Baszucki said teams and studios are forming to make multiplatform Roblox games, and Roblox itself raised $92 million in funding back in March.

This report from People Make Games pointed out that Roblox developers earn 24.5% of their revenue on average, versus 70% on Steam, and 88% on the Epic Games Store.

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date.