Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?

We’ve all seen company taglines and slogans plastered on billboards, banner ads…even T-shirts and baseball caps. And over the years, we’ve seen some great taglines come out of big brands and creative ...