On April 29, as first reported by Digiday, Walmart launched its e-commerce test inside Roblox via a new “IRL Store” inside its pre-existing Walmart Discovered world.

A rep from Walmart had this to say in a statement: “Like all previous launches on the platform, including real-world commerce, the pass was built in collaboration with and for the Roblox community.

In a new move blending gaming and commerce, Sam’s Club, a subsidiary of Walmart, has launched an integration with Roblox that allows players to unlock real-world deals through gameplay.

Walmart’s first foray into the Roblox metaverse came last September, when it premiered two experiences, Walmart Universe of Play and Walmart Land, which collectively have been visited more than ...

“The intent of our presence on Roblox is to continuously innovate,” a Walmart spokesperson, Lea Ciskowski told us. “Taking down some experiences to work on new ones is part of that innovation.

Walmart’s new Roblox experience is called Supercampus, a back-to-school adventure designed to help players solve puzzles by unleashing their creativity. Players aged 13 and older can use branded ...

Walmart has developed two metaverse experiences on Roblox servers as a form of outreach to younger audiences and increasingly online customer demographics.

Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play ...

Walmart Discovered is a Roblox experience created by the popular supermarket chain, Walmart. The title is designed around game-ifying the shopping experience, with several supermarket-themed ...

The multinational retailer has revealed two metaverse worlds developed in the game Roblox, namely Walmart Land and Walmart’s Universe of Play.