The development team behind the social gaming platform “Roblox” has announced a new advertising format designed to incentivize players to watch. So-called Rewarded Video Ads are advertising videos ...

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday. On Tuesday, Roblox launched a ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...