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The popular online gaming site Roblox provides a huge selection of activities for users. Build to Survive is a well-liked title among the many games offered.

Roblox offers an opportunity, then, not just for play, but for digital-first designers and entrepreneurial retailers. Bronstein says virtual fashion is “huge” within the Roblox community.

Roblox is exploring how novice developers can use language-based generative AI to build out new virtual worlds.