A recent exploration of Tesla’s system code, highlighted by brand experts, indicates a likely shift towards Epic Games’ Unreal Engine. The Potential of Unreal Engine in ... Continue Reading → ...

Tesla may switch graphics on AMD-powered Model S and X. Update could add interactive, game-like 3D car renderings. Rivian, Ford, Volvo, Lotus, and GMC already use Unreal Engine.

Car advertising is the ultimate test for CGI workflows since the details have to be perfect. However, Aston Martin has just demonstrated how well it can be done with a pair of stunning new ads created ...