Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...

It will make it easy to build new game environments on the platform, even if you don’t have any design skills. Roblox plans to roll out a generative AI tool that will let creators make whole 3D ...