E.l.f. Beauty is selling real-life beauty products on the online gaming platform Roblox, the retailer said Monday, sending its shares higher.

Roblox is about to let users sell custom-made avatar bodies and heads Roblox is offering a new way for creators to make money off the virtual goods they create.

Roblox is making some changes to how creators can sell limited-run virtual gear Including the ability to sell them within a custom experience, which can earn them more money.

Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox announced a series of changes at its developers conference, including ones that'll give creators more chances to earn money.

Roblox 101: How to Make Money From Your Video Games Robux may be virtual, but Roblox can make you big bucks. We show you how.

E.l.f. Beauty is expanding its relationship with Roblox by giving users the ability to buy real-life makeup products on the gaming platform.