As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetize its platform. The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory ...

Gaming platform Roblox (RBLX) has announced a strategic partnership with digital advertising technology company PubMatic (PUBM). The goal of this collaboration is to help Roblox boost its video ad ...

Steps for altering your avatar’s appearance in every Roblox experience, from adding and removing items to changing your skin ...