We’ve spent years as an industry obsessed with what people search for. Now, it’s time to be just as focused on where they search. Generative engine optimization (GEO) isn’t just another tactic – it’s ...

Nearly a year ago, U.S. District Judge Amit Mehta ruled that Google had acted illegally to maintain a monopoly on the search engine market. It was a decision that sent shockwaves through Silicon ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Mozilla is making its first official move toward AI-powered search in Firefox. As part of a new experiment, Perplexity AI is now being offered as an optional search engine directly in the browser’s ...

When the U.S. Department of Justice originally brought — and then won — its case against Google, arguing that the tech behemoth monopolized the search engine market, the focus was on, well … search.