The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date. The metaverse was heralded as the next big thing in marketing but many of ...

Roblox is a popular online platform that allows users to create and play games and has a unique feature called User-Generated Content (UGC) Limited items. These items are created by independent ...

Head down to your local high street, and you might trawl a few shops in search of a new outfit. In popular online game Roblox, you can do the same thing for your avatar by heading to in-game shop the ...