As Dan Wieden, co-founder of ad agency Wieden+Kennedy, said in a blog post, “It’s been the same since people gathered around the campfire to hear a story. Are you a good storyteller or a bad ...

I sat down with podcast regular Sam Thompson, and we talked about how he's planning to launch an AI-powered recipe app using ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

What if your next ad campaign could be created in minutes, tailored to your audience, and optimized in real time—all without a single brainstorming session? This isn’t a distant future; it’s the ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

A Responsive Search Ad, or RSA, is the default ad type for Google Search campaigns. When you create an RSA, you must provide three things: Final URL: The landing page where you want users to go after ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions. Crafting winning ads is crucial for attracting the right ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...