If your email marketing doesn't factor in Gen Z, it may not be working as well as you think. Yes, Generation Z – born between 1997 and 2012 – spends hours on social media. They binge short-form ...
Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...
Social media strategist Scott Kleinberg joins Bob Sirott to share his tips on how to clean up your digital profiles and why ...
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