You’ll sound less like you’re reading a script and more like you’re telling a story. The mouth edit: Read aloud the story you’ve written. (This technique isn’t limited to audio writing.

To script or not to script (or something in-between)? There is not one perfect answer to this question. But the end goal is clear: If the reporter and host sound like they're reading, we have a ...

A reporter or host's delivery — presence, tone, pacing, energy — can be the difference between a story that resonates and one that just gets skipped.

While it’s smart to have a basic script as a jumping-off point, it’s crucial to ensure that the language used in any communications with potential clients or customers doesn’t come off as ...