Phoebe Gates and her Phia cofounder, Sophia Kianni, said they used ChatGPT to help with their marketing. They studied viral videos and tried to "reverse engineer" the formula for their own content, ...

Phoebe Gates, Bill Gates' younger daughter, said she and her cofounder tried to "reverse engineer" viral videos when crafting marketing content for their fashion tech startup, Phia. On Friday's ...