Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

Google is preparing to scale up ads in AI Mode, by briefing agencies and brands on how the new ad format works and how it differs from traditional search. Driving the news. A new internal document, ...