Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...