This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

Roblox notes that creator studio Twin Atlas used Commerce APIs in their games to sell physical products and ended up seeing six-figure commerce revenue during the first few weeks.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs.

Roblox, Shopify partner to sell physical products in the metaverse This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

E.l.f. Beauty is selling real-life beauty products on the online gaming platform Roblox, the retailer said Monday, sending its shares higher.

Roblox is making some changes to how creators can sell limited-run virtual gear Including the ability to sell them within a custom experience, which can earn them more money.