E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

Roblox announced a series of user-oriented changes at its Roblox Developers Conference on Friday, including updates to Roblox usage and how much revenue creators can earn with their “experiences,” ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Another way for creators to make money from Roblox. Another way for creators to make money from Roblox. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after ...