The release of iOS 16.4 also brings with it the release of Safari 16.4’s first beta test, which introduces multiple features to Apple’s default browser. One of the most interesting is the introduction ...

Apple's new guidelines on marketing push notifications are a positive development for mobile marketers that seek to reach consumers with targeted ads on Apple devices. Because Apple will require app ...

An Indian startup has built a decentralized notification protocol dubbed Ethereum Push Notification Service (EPNS) allowing DApps to send push notifications to Ethereum wallet users. Speaking to ...

Changes to Apple's App Store guidelines have opened up the floodgates to a potential barrage of ads sent to users via push notifications. On Wednesday, the tech giant announced changes to its ...

Previously, push notifications were not officially allowed for advertising, promotions, or direct marketing purposes. But they're now okay, provided 'customers have explicitly opted in to receive them ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Wingify, maker of Visual Website Optimizer, a conversion rate ...

Apple's new guidelines on marketing push notifications are a positive development for mobile marketers that seek to reach consumers with targeted ads on Apple devices. Because Apple will require app ...

Apple iOS 16.4 and iPadOS 16.4 are gearing up to bring Safari web app push notifications to iPhones and iPads. The Cupertino-based tech giant first mentioned such a feature when it introduced the iOS ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

Apple released the first beta of iOS 16.4 and included a feature that lets developers send notifications to web apps. Since the iPhone's creation, users could always add web apps to their devices by ...