Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to GA4 since its initial release four years ago.

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

New to YouTube Analytics? Read this article for an overview of how to use YouTube Studio, and the types of information it can provide. YouTube provides a built-in analytics platform to help you ...

There's a problem in the world of data analytics. A new survey of health IT professionals underscores that, sure, the lion's share of them point to data analytics and business intelligence as top of ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now It appears all but certain that generative ...

Analyst Insight: The evolving use of data analytics is helping companies achieve supply chain sustainability objectives in the areas of forecasting, transportation and packaging. Sustainability ...

Lauren Glenn Manfuso is a journalist and editor in the Washington D.C. metro area. Her work has appeared in Prevention magazine online, the Miami Herald and USA Today. If college applicants and ...