Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process. Ever put in a development ticket for what you thought would be ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your tracking ...