See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth. The post How to optimize B2B SaaS user journeys with GA4 ...

GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed. The marketing industry is ever-changing, and ...

An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a "once per session" conversion counting method, similar to ...

800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. 800.com, a leading cloud telecom provider, announces a ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...