Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetize its platform. The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory ...

Roblox's ad revenue has the potential to add a boost to its bookings, providing an immediate way to recognize high-margin revenue upfront.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Gamers on Roblox can now opt to watch video advertisements, which can be up to 30 seconds long, in return for in-game boosts, lifelines, or resources. In the near future, brands and agencies will have ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

Gaming platform Roblox (RBLX) has announced a strategic partnership with digital advertising technology company PubMatic (PUBM). The goal of this collaboration is to help Roblox boost its video ad ...

Ads are one of Roblox’ unpulled levers. Read why this opportunity and others make me bullish long-term on Roblox stock.

It will allow users to import their contacts and find friends within the game. Players will also be able to use new video capture technology to capture emotions for their avatars. Using Roblox’s new ...