First-party data can set a brand apart from its competition. Matt Lamprell at MG OMD explains how to get the most from good data. Clean, consented data helps brands follow the custoemr journey, ...

Data startups Fivetran and dbt Labs will merge in an all-stock deal, creating a combined data infrastructure company with nearly $600 million in annual revenue, the two companies told Reuters. The ...

Chatbots typically save your conversations and use your data to train their AI. But there’s a hack to use the chatbots with more privacy guardrails. If you like using chatbots but don’t love the ...

Anthropic is making some big changes to how it handles user data, requiring all Claude users to decide by September 28 whether they want their conversations used to train AI models. While the company ...