Amazon pitched these tools especially to small and medium-sized businesses (SMBs), which operated on tighter budgets than ...

New suite of integrations enables advertisers to easily activate their first-party insights for enhanced audience reach, measurement, and media optimization LONDON & NEW YORK, May 20, 2025--(BUSINESS ...

Amazon CEO Andy Jassy told investors that users' conversations with Alexa+ could become 'a lever to drive revenue,' though he didn't spill many details about specifics or timelines. On the call with ...

The joint offering with Amazon will enable brands to discover high-value audiences, optimize campaigns, and access actionable performance insights.

PayPal Ads Manager will allow companies that use PayPal to create their own retail media networks, or RMNs, industry-speak for merchant-owned ad spaces. Enormous retailers like Amazon.com and Walmart ...

“We know every percentage point of revenue growth matters for grocery brands right now,” says Nancy Wine, head of grocery, ...

Amazon Ads (AMZN) and Netflix (NFLX) announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. The offering will be available in the ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...