It’s Amazon’s biggest Prime Day yet – at least in terms of how long you have to shop. For 2025, it’s spanning four days of deals, running July 8 through 11. “For many years, retailers were trying to make something out of July because it’s slow ...

It’s back! Amazon has officially announced that Prime Big Deal Days is coming back, and it has already leaked the dates for the massive online sale. This two-day sale is one of the biggest sales events Amazon has all year, rivaling its Prime Day in July.

Amazon already dominates online shopping, but now it's setting its sights even higher. With a new artificial intelligence-powered project called Starfish, the company aims to become the world's most complete and trusted source of product information.

Starting Oct. 1, Amazon Prime customers wanting to share shipping benefits and added digital perks can do so using the Amazon Family program.